Retail Osteoclast

Osteoclast /os·teo·clast/ (os´te-o-klast″)
1. A large multinuclear cell associated with absorption and removal of bone.

It's no big secret that the mall can be a detriment to our identities both as individuals and as a society is destroying the world, but the modern retail environment is arguably acting as the osteoclast of postmodern identity. "The Mall" uses propaganda and spectacle to break down our perception of identity, and then rebuilds that perception in the name of collective appeal. It targets the Achilles heal of our "self" that prevents us from establishing and maintaining personal identity without increasingly intense visual stimulation, and then, just as bone heals and grows, it injects itself into the very makeup of that manufactured identity.

Today I found myself in New York, and started noticing a pattern in all these images: they're all about the images projected at girls. Because I've been following my wonderfully patient GF around and taking incognito pics wherever she goes, I'm missing the guy stuff. This isn't about gender as much as it is humans altogether, so I should probably venture out and shoot more of the images targeted at guys...